Condor Refrain
Project Overview
Beverage label with augmented reality extension
This product is a Pisco spirit which is a traditional Peruvian spirit made from grapes. The condor name and relation to music is a reference to a very popular traditional Andean and Peruvian song “El Cóndor Pasa” which is associated with the country.
I made use of the mascot animal and location based creative strategies.
The mountains in the background are those of Machu Pichu. The logo for the distillery brand and pattern on the neck is based from the ancient city of Chan Chan in Trujillo, Peru. Chan Chan was the largest city of the pre-Columbian era in South America.
AR Component
The AR experience consists of two traditional Andean musical instruments. It has a quena and a zampoña. These two elements change size and rotate around the front of the bottle as “El Cóndor Pasa” plays.
The user must place the phone at the front of the bottle and line it up with the label. Once the app detects the label the AR experience is triggered.
